As if disrupting the sunglass business wasn’t enough, serial retail entrepreneur David Schottenstein is back — again — with another idea that could be even bigger.
This time, Schottenstein’s celebrity-endorsed eyewear brand Prive Revaux will launch a line of prescription eyewear.
The glasses, complete with frames and prescription lenses, will be available starting October 9 for $59.99.
“The prescription side of the business was something we never planned on doing originally, but we realized there was a need after customers kept asking us about it,” Schottenstein said. “It seems like half the country wears glasses, and we kept getting customers tell us, ‘If I buy my frames from you and take them to my optometrist, I get raked over the coals for prescription lenses.’”
The price is even lower than Warby Parker, which promotes its prescription eyeglasses starting at $95.