Eyewear Brand Rolls Out $60 Rx Glasses

It will offer vision tests via Opternative. 

NEW YORK -- Privé Revaux, which markets itself as "the affordable celebrity eyewear brand," is expanding beyond traditional sunglasses into prescription eyewear.

With the goal of "making luxury eyewear attainable for the masses," the company will offer grames with prescription lenses starting at $59.99.

 Privé Revaux frames with prescription capabilities will be available online at PriveRevaux.com and at its brick-and-mortar retail locations and kiosks.

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