Privé Revaux, a digitally native brand, just launched some of the most inexpensive prescription eyewear on the market. On the brand’s website, you can get trendy frames, plus RX lenses, for $59.99. Warby Parker made a big splash in the market when it launched in 2010 with $95 prescription eyewear, which was significantly lower than most optical shops charged at the time.
Privé Revaux was launched in June 2017 with a line of trendy $29.95 sunglasses. He eschewed paid celebrity endorsements, but ingeniously brought on celebrities Jamie Foxx, Hailee Steinfeld, and Ashley Benson as investors and partners.