Privé Revaux has announced they will be launching their first capsule collection with "Riverdale" star Madelaine Petsch. The collection is set to launch on April 9.
The collaboration includes five styles based on Petsch's personal fashion tastes. They include Street, a retro round frame, Candy, with small colorful lenses, Mister, an oversize cat-eye style, Rogue, a modern aviator style, and Clique, a classic square shape. Price points for the sunglasses start at 29 dollars and 95 cents. Every pair features antiski screws, lightweight TR-90 and polarized lenses.
“I am beyond excited to share these meticulously and personally curated sunglasses with everyone,” Petsch said in a statement. “I have been obsessed with sunglasses for a very, very long time, so it was a natural fit for me to partner with Privé Revaux on my own collection. I spent a lot of time on the details of these pairs and I am so very proud of them.”
Privé Revaux is no stranger to capitalizing on celebrity power. In 2017, when they released their collection of handcrafted eyewear, they launched a campaign featuring Jamie Foxx, Hailee Steinfeld, Jeremy Piven and Ashley Benson. The brand has been able to continuously expand their retail partnerships to more doors. The new Privé Revaux x Madelaine collection will be available online and at select retail stores.