Bricks And Clicks: How Instagram Is Changing Physical Retail

Pop-ups are fueling the shift to make retail more visual and shareable. Last holiday season in New York, Candlepower by Yankee Candle was much more than a temporary store selling candles; it presented a series of vignettes carefully calculated to be photographed and posted. The same can be said for the Prive Revaux designer eyeglasses and sunglasses pop-up, also in New York, which featured set pieces like a cloud floating on a blue background in the store window.

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