Just how big is the eyewear industry? Well consider that by the year 2024 the global eyewear market size is expected to grow to over $184 billion.
David Schottenstein, founder and CEO Privé Revaux Eyewear says that despite those gaudy numbers the global eyewear market is totally out of control. "It’s become impossible for consumers to buy high-quality, well-made sunglasses without overspending."
"We’re changing that... completely," he says in a resounding and committed tone, referring to the fact that every one of the over 100 hundred pairs of glasses for sale will be priced at $29.95 per pair.