Privé Revaux Shakes Up Eyewear, Releases Frames for Under $30

Privé Revaux wants to shake up the eyewear category online with its brand of $29.95 sunglasses — and it’s enlisted Amazon and a handful of celebrities to help.

Founder David Schottenstein has tapped a handful of celebrity partners to help spread the word via their respective social media channels and participate in the design and marketing of product. Jamie Foxx, Hailee Steinfeld, Ashley Benson and Jeremy Piven are all partners in the venture, as well as celebrity stylists Rob Zangardi and Mariel Haenn, who have joined Privé as co-creative directors. Schottenstein declined to say how much of a stake each has in the company but confirmed they all have equity.

Read More at WWD

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