Eyewear Industry Disrupter Privé Revaux Announces European Expansion Exclusively With GrandVision
The global optical retailer and US-based affordable, celebrity brand to bring their fresh, designer eyewear to customers worldwide
New York, NY (June 1, 2020) – Privé Revaux, the affordable, celebrity eyewear brand is taking their industry disruption to Europe in collaboration with exclusive partner GrandVision, a global leader in optical retail. GrandVision is bringing the celebrity-backed brand from Jamie Foxx, Ashley Benson and Hailee Steinfeld across their extensive network of banner stores Vision Express in the UK, Trendy Opticians and Vision Express in Poland, Apollo-Optik in Germany, Atasun Optik in Turkey, GrandOptical and Pearle in Belgium, Eyewish and Pearle in the Netherlands.
International shoppers can find an impressive assortment of Privé Revaux’s handcrafted, fashion-forward and classic style sunglasses and anti-blue light glasses with options to add prescription, starting at €39 per pair. In addition, customers can expect to see a rotating selection of celebrity-designed capsule collections starting with popular styles from American actresses Madelaine Petsch (Riverdale), actress and singer, Dove Cameron, super model Adriana Lima and fashion influencers to come. Each Privé Revaux style is made with high-end materials including acetate and proprietary lightweight, yet durable metal alloy. Sunglasses also have polarized lenses with 100% UVA/UVB protection, while all clear lenses feature blue light-blocking technology to protect from digital eye strain.